B-Roll Bonanza: Why Behind-the-Scenes Clips Make the Best Ads
Sometimes the most magical content happens before the ‘action.’ The mic check. The last-second powder puff. The eye-roll before a perfect take. Welcome to the unscripted world of B-roll—aka behind-the-scenes gold. For today’s creators, bloopers, prep clips, and raw studio moments aren’t just extras—they’re the content. Why? Because they’re real. They’re messy. And they show your audience the journey, not